HOW A MOBILE APP CAN HELP YOUR BUSINESS?
December 31, 2019
No one forgets it, It is always in everyone's pockets, it causes a mini heart attack if not found in our pocket.
I am talking about Mobile Phones!
Mobile phones are everywhere, it is mentioned in Economic Times that
“The number of smartphone users in India is expected to rise by 84% to 859 million by 2022 from 468 million in 2017, according to a joint study by Associated Chambers of Commerce and Industry of India and PwC.”
Right, it is a huge number! After proper app development and effective marketing of the app, it can reach many people. Even if we take only 0.1% of 859 million, your app can reach up to 859000 people with proper strategies. There is no limit to reach a number of people in India or the overall world, the only thing is App can make your brand and business reach your audience much more easily.
Below are the few points on how an App can help your business:
Product Sales:
As everyone is using mobile phones, an App is the easiest way to display your products and to make the sale to your users. An app can be used during traveling, in office, in school/ college, this makes it easy for a business or a brand to reach and make their product sales more effectively.
Geo-Targeting:
An app opens up a variety of functions that can help you plan your sales & marketing more efficiently. Geo-Targeting is one of the functions which if enabled by the user during the app installation can let you know the user’s location. This can help you target the user according to the location trends and pitch your products according to the user's interests.
Direct Communication:
Communication with the customer is one of the vital aspects of a business, proper communication always helps for a business. An app enables users to communicate through support help desks, direct calling through an app, and chat feature.
Customer Engagement:
Apps are not only for selling products and services to the users, but it is also a great way to receive information from the users. The most important information you can get to improve your business is Feedback. The app can help you improve the engagement with your customers by asking them about the product quality, suggesting new products, showing the products which he has searched for.