8 Tips to build a long lasting bond with your customers
April 22, 2020
Follow these excellent tips on customer communication to transform your brand that clients will attract:
1. SHARE YOUR STRATEGIES
In these times of pandemic, try to share as much good and positive content for your audience and clients. This ensures that they will have a good view of your business in the mind. If you know some exceptional strategies which can help your clients, kindly share with them so that they can implement it under your guidance. Give them your assurance and build a trustworthy bond.
2. TELL THEM THE TRUTH
As we know, most of the areas are under a complete lockdown state, and because of this, you might not deliver your services to your clients. So, let them know that the projects might get delayed due to whatsoever reasons. This will help your client to not wonder and keep on thinking about the completion of projects.
3. SHARE ABOUT YOUR CONNECTION WITH EMPLOYEES
When a business or a brand is transparent to its clients and audience, it creates a great bond of trust as everything is being shown to them and nothing is kept as a secret. If you are a digital marketing company or software development company or you run an XYZ company, then let your clients know what you are doing to keep your employees connected with each other, how your business is helping the employees and making them sustain happily.
4. ENCOURAGE PEOPLE TO DONATE
Charity is not be done for showing to the people, but sharing what you did in a polite way by hiding the money part and encouraging the people to donate is not wrong. Try helping the poor people, stray animals, and share the good deeds to create a long-lasting trust of your clients.
5. SHARE POSITIVE CONTENT
As everyone is using social media during this lockdown, take this as a opportunity of connecting with your audience and clients by providing extra content that is interesting, fun, or entertaining. Share positive side of this lockdown by creating good content which will only make your client and audience feel positive.
7. CALL YOUR CUSTOMERS
While we are not sure about when this lockdown will be lifted and when this pandemic situation will come to end, help your customers by keeping them in contact with you. Being a digital marketing company you can call your customers or clients and assure them about your availability and let them know that you are here to help them if they need any help. Suggest them PPC campaign strategies, content sharing strategies that can help their business to keep connected with their audience.
10. OFFER DISCOUNTS TO YOUR CUSTOMERS
Create a great offer which your customer can’t refuse to ignore. Provide them a certain amount of discount on your services or products for a limited period of days within the lockdown. Tell them to buy them now and get it delivered once everything becomes normal. If you are a Software Company or a Digital Marketing company, you can offer your software products at discounted rates or you can offer a bundle of software at a discounted price, you can provide them limited free digital marketing consultation and offer your services at a lower price. This will help you as a company or an agency to attract more clients in this period of lockdown.