2020 Important Digital Marketing Trends to be followed
February 26, 2020
The year 2019 had several changes in digital marketing. The trend of content creation became important in the year of 2019, early people used to promote their products and services directly, but now, it has become very important for most of the businesses to become content-oriented and provide information to their customers or viewers.
Let us discuss the interesting trends which will advance the process adopted with respect to digital marketing strategies in 2020.
It is all about Content now!
Video Content:
As they say, Content is the King, it really is, especially in the year 2020. It’s a proven fact that people get more attracted to videos as compared with images. The trend of Video content has already begun in 2019, and in 2020, it is only going to increase for future years too. Therefore this needs to be on your mind, and you should start creating informational, promotional video content for your business. Start it today!
Vocal Search:
Vocal search makes things much easier than typing. It opens the door of multitasking with minimum efforts, just say Okay Google/ Hey Siri/ Alexa, and command the assistant what you are looking for. This saves time and people can invest their efforts in some other work. After all, users prefer being hands-free rather than typing long texts for getting the outputs. Thus, its time to gear up with voice search strategies on your keywords and SEO in order to gain sales.
User Response Content:
Yes, we have already discussed the trend of video content. As we know there are different types of content which include funny memes, informational articles, infographics, comedy videos and many more. But along with all this content, there is going to be a special trend in feedback, testimonial oriented content be it in a static way like an image or dynamic way like a video. This includes the content which is shared by a user like their product reviews, testimonials, level of satisfaction, etc. This type of content attracts the viewer more as compared to promotional and advertisement content as such content creates a feeling of trust among the viewers. So, start contacting your customers and get their feedback in order to attract more genuine customers to your business.
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